Being a designer is more than a professional choice, it’s part of my life in so many levels. Solving problems, caring for aesthetics and functionality, bringing joy and meaning to every single detail is what makes me get up in the morning.

About me

A little bit about myself

Hello, my name is Guilherme and I’m a designer from Brazil and for more then a decade now I’ve been designing for many great companies and clients.

I have a true passion for design and I believe that it is key for every product/service truly success. As a designer I try to connect people, skills and tools to deliver the best results, regardless of constraints and difficulties. I've started working at a time that designing for the web was a really tough job and I feel humbled of watching such an amazing evolution on tools, best practices and tecnologies. Also, I've witnessed the evolutions of the designer role inside companies, from pixel pushers to real problem solvers.

I consider myself a full stack (🦄) but my main area of expertise is what we can call it digital design. Currently I’m working as a senior UI/UX designer at an awesome company named HelloFresh in Berlin, Germany.

Things I love: My wife, my family, my dog, playing tennis, cycling and also doing some traditional drawing/painting.

Strong suits

What I can do for you

UI/UX Design

From early sketches to UI visual elements, I can help getting rough concepts into beautifully designed landing pages, digital products, presentations, etc. I'll help you getting into the user expectations and transform that in design requirements. Also I can evolve those requirements into wireframes, live prototypes for early user testing and finally designing the final UI's connecting your brand to the best usability standards.


Are you starting a new company or want to revamp the logo of your current one? Maybe you're launching a project or app and need it to add personality to it? I'm your man! I can design a shiny logo and also develop guidelines to make sure your brand is used properly across different media types.

Icons & Illustration

Icons are a fast and reliable way to convey complex concepts in a very straightforward and human way. If you look around you'll notice that you're surrounded by symbols and icons. I can deliver custom made icons and illustrations for your company or product. It's the best way to make your content stand out from the crowd. Also I can work on assets for animated videos. All that aligned with your brand guidelines!

Front end development

I'm not a full time front-end developer, but I love to build what I design. I believe that it's important for me as a designer to be able to hand off my designs to developers the best way I can. Delivering well written HTML/CSS and adding some nitty animations and behaviors using JS is something I definitely can do for you.

Cherry picked projects 🍒

I have worked with all kinds of projects ranging from full product designs to icons and illustrations. This is a small selection of some very recent work I've done.

You'll love working with me

Don't take just my words for it!

"Guilherme is, hands-down, the most talented designer I have ever met. His sensitiveness, good taste and eye for details are just the tip of the iceberg of good things I could say about him. He is also am impressive illustrator. From comic strips, to icons, to full-featured user interfaces, he always creates amazing solutions. His comprehensive knowledge in user experience and usability; skills in HTML, CSS and JS coding makes him a unique front-end developer. I just feel blessed having him as a friend and working partner. "
Vinicius Horewicz
Software craftsman @ Infinity Health
"It’s rare that you come across a standout talent like Guilherme. Guilherme worked out of Brazil as a contractor for our design team in Sydney. The first thing I noticed about Guilherme are his unparalleled design skills. It was also inspiring to see Guilherme tackling each challenge he was given with enthusiasm and to make the impossible possible. Guilherme is a very pleasant person to work with, has a good sense of humour and integrated very well in our team and workflows. Guilherme would be a true asset for any positions requiring a senior designer and comes with my heartfelt recommendation. "
Michael Imstepf
CTO @ Artesian
"By all means. Guilherme Simões did a fantastic job. We have commissioned him to design two short videos for our design marketplace PicWood. But it´s not only the result that impressed us. It was also the working process that made it so easy to work with Guilherme. The communication was smooth, the delivery fast and the creativity exchange fun. - AAA rating! "
Stephan Doesinger
Founder/CEO @ Styliamo
"Quality of work delivered speaks for itself. Creativity and support excellent! Personal and friendly approach all the way through. Will definitely use his service again! "
Data Solution Architect @ Microsoft
"I worked with Guilherme to design a set of landing pages and ad units to be A/B tested for my B2B software client. Guilherme studied and understood the wireframes, style guide, offer, and test hypotheses to create beautiful, communicative, and convincing compositions. He has a positive attitude, clear communication, and his designs were detailed, polished, and professional. He designed multiple versions of the pages to test layout and messaging hypotheses. I'm certain that these pages will result in improved conversion rates and happier customers for my client. I would be happy to hire Guilherme again for UX, landing pages, ad units, logos, or print design work. A+ work! "
Dan Kuthy
CEO @ Measured Growth