design manager @ moonfare
May 2022 - Present
Helped build up the Design team by hiring and placing Designers with a new product team structure
Worked strategically for 6 product teams, covering Conversion to Retention
Delivered vital projects, such as the relaunch of Moonfare's referral program, an educational content initiative for private equity beginners, and supported the company's new brand launch.
Mentored and developed designers, from Associate to Staff levels.
design manager @ Hellofresh
Feb 2018 - May 2022
Helped to scale up HelloFresh’s design team by ~10x (from 6 to nearly 60 designers), including hiring for executive roles such as Sr Director of Design and Directors of Product
Focused mainly on 2 domain areas under retention: Churn and average order value (AOV) initiatives
Actively worked on strategic and tactical topics, delivering important initiatives such as new iOS and Android home screens, improved meal navigation, add-ons store, and many more.
Hired, mentored, and developed over 20 designers during my tenure
Senior Product Designer @ zyte
Sep 2016 - Aug 2017
Conducted a complete redesign of the company's website. Increased the number of leads to the website by +20%
Completely redesigned the data extraction dashboard (primary customer-facing product)
Launched a new scraping-on-demand product from ideation to V1, working cross-functionally with the Head of Product and a small Dev team
Redesigned customer-facing micro-pages such as the learning center, help center, and blog
Address: Neumannstr. 98a, 13189
Phone: +49 0174 7815236
My name is Guilherme, and I’ve been designing digital experiences for more than 15 years. For the last few of them, I’ve also managed product design teams at HelloFresh and Moonfare.
I love to develop young talent and help seasoned designers find their way into career and personal growth. I’ve done the whole spectrum of design work, and I’m equipped to deliver excellent design quality and build teams that scale successfully.
I also draw, brew, bake and try my best to be a great dad and husband.
Experience building and working with design systems
Mentorship, career advice, and “inspire by example” approach to leadership
Experience with most tools of the trade, more recently working with Figma, Dovetail, Frame, Rive
Highly organized and process focused
Universidade Federal de Santa Catarina - Brazil - 2003/2007
Bachelor’s degree in Graphic Design with emphasis on Visual Communication