Modern sales methodologies for B2B software organizations

fourletter needed a redesign that'd reflect their modern approach to sales for software companies and also boost up their lead collection pipeline.

  • Client


  • My role

    Web design, Illustrations, Icons, Front-end code

  • Visit

  • Project date


  • fourLetter's CEO Josh Jordan reached me looking for a redesign for his company's website. The previous website was not performing very well and the brand was not represented properly. My approach was to understand the main business gaps that the website could fulfill. I worked closely with Josh and his team to build the new content and wrap it around a cohesive and modern design that'd reflect the very nature of his business, which is providing modern sales techniques and tools to high tech software companies.

  • What went right

    The website was redesigned and launched in 30 days or so which was even faster then the initial estimate.

  • What went wrong

    I've implemented the website using a static site generator (Jekyll). This gave me a lot of speed but it doesn't provide an easy way for the client to update the website. I'm currently testing out some tools to solve that problem.


The starting point for the page designs

Page designs




Working with a client that provided me all the necessary content, and that had a very clear vision of what they want was key for this project's success. Another aspect of this collaboration was that the entire work was done remotely and it didn't affect at all our schedule or the quality of the final product.

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Cherry picked projects 🍒

I have worked with all kinds of projects ranging from full product designs to icons and illustrations. This is a small selection of some very recent work I've done.

You'll love working with me

Don't take just my words for it!

"Guilherme is, hands-down, the most talented designer I have ever met. His sensitiveness, good taste and eye for details are just the tip of the iceberg of good things I could say about him. He is also am impressive illustrator. From comic strips, to icons, to full-featured user interfaces, he always creates amazing solutions. His comprehensive knowledge in user experience and usability; skills in HTML, CSS and JS coding makes him a unique front-end developer. I just feel blessed having him as a friend and working partner. "
Vinicius Horewicz
Software craftsman @ Infinity Health
"It’s rare that you come across a standout talent like Guilherme. Guilherme worked out of Brazil as a contractor for our design team in Sydney. The first thing I noticed about Guilherme are his unparalleled design skills. It was also inspiring to see Guilherme tackling each challenge he was given with enthusiasm and to make the impossible possible. Guilherme is a very pleasant person to work with, has a good sense of humour and integrated very well in our team and workflows. Guilherme would be a true asset for any positions requiring a senior designer and comes with my heartfelt recommendation. "
Michael Imstepf
CTO @ Artesian
"By all means. Guilherme Simões did a fantastic job. We have commissioned him to design two short videos for our design marketplace PicWood. But it´s not only the result that impressed us. It was also the working process that made it so easy to work with Guilherme. The communication was smooth, the delivery fast and the creativity exchange fun. - AAA rating! "
Stephan Doesinger
Founder/CEO @ Styliamo
"Quality of work delivered speaks for itself. Creativity and support excellent! Personal and friendly approach all the way through. Will definitely use his service again! "
Data Solution Architect @ Microsoft
"I worked with Guilherme to design a set of landing pages and ad units to be A/B tested for my B2B software client. Guilherme studied and understood the wireframes, style guide, offer, and test hypotheses to create beautiful, communicative, and convincing compositions. He has a positive attitude, clear communication, and his designs were detailed, polished, and professional. He designed multiple versions of the pages to test layout and messaging hypotheses. I'm certain that these pages will result in improved conversion rates and happier customers for my client. I would be happy to hire Guilherme again for UX, landing pages, ad units, logos, or print design work. A+ work! "
Dan Kuthy
CEO @ Measured Growth