Turning the web into data

Scrapinghub's new website was designed to increase lead collection and also to make all the company's services and products in evidence.

  • Client


  • My role

    Web design, Illustrations, Icons, Front-end code

  • Visit


  • Project date


  • The problem

    Scrapinghub is a high tech company working with super complex and modern development technologies. Their website should be able to reflect that. Our main goal was to attract more people to their products and services and also displaying the various open source projects and also quality content about the company's culture and vision.

  • What went right

    We were succesfull on increasing the numbers of platform signups and also the number of quote request submissions.

  • What went wrong

    For internal reasons I didn't have help from a copywriter to redesign the content. There're still large chunks of text that could be changed and make the website slickier.

Previous version

The previous version had large chunks of copy and a heavy color palette.


Lighter color schemes, illustrations and icons to make content more digestable and optimized for mobile devices

After the redesign, there was an 18% increase on the quote request submissions, resulting in more qualified leads and therefore, more deals closed by the Sales team.




One big constraint on this project was the inability to make copy changes. I had to work with the exact same copy as the previous version (for some internal reasons). That could have a huge impact on the designs since one of the biggest problems with the previous versions was that they were super content heavy and people were just dropping off from the website without even getting to the most important areas (platform and services). So I tried to mitigate that using a more compelling layout structure and also adding images to balance the copy. Also, the navigation was improved so the platform pages could be reachable with fewer clicks.

Visit project Check other projects

Cherry picked projects 🍒

I have worked with all kinds of projects ranging from full product designs to icons and illustrations. This is a small selection of some very recent work I've done.

You'll love working with me

Don't take just my words for it!

"Guilherme is, hands-down, the most talented designer I have ever met. His sensitiveness, good taste and eye for details are just the tip of the iceberg of good things I could say about him. He is also am impressive illustrator. From comic strips, to icons, to full-featured user interfaces, he always creates amazing solutions. His comprehensive knowledge in user experience and usability; skills in HTML, CSS and JS coding makes him a unique front-end developer. I just feel blessed having him as a friend and working partner. "
Vinicius Horewicz
Software craftsman @ Infinity Health
"It’s rare that you come across a standout talent like Guilherme. Guilherme worked out of Brazil as a contractor for our design team in Sydney. The first thing I noticed about Guilherme are his unparalleled design skills. It was also inspiring to see Guilherme tackling each challenge he was given with enthusiasm and to make the impossible possible. Guilherme is a very pleasant person to work with, has a good sense of humour and integrated very well in our team and workflows. Guilherme would be a true asset for any positions requiring a senior designer and comes with my heartfelt recommendation. "
Michael Imstepf
CTO @ Artesian
"By all means. Guilherme Simões did a fantastic job. We have commissioned him to design two short videos for our design marketplace PicWood. But it´s not only the result that impressed us. It was also the working process that made it so easy to work with Guilherme. The communication was smooth, the delivery fast and the creativity exchange fun. - AAA rating! "
Stephan Doesinger
Founder/CEO @ Styliamo
"Quality of work delivered speaks for itself. Creativity and support excellent! Personal and friendly approach all the way through. Will definitely use his service again! "
Data Solution Architect @ Microsoft
"I worked with Guilherme to design a set of landing pages and ad units to be A/B tested for my B2B software client. Guilherme studied and understood the wireframes, style guide, offer, and test hypotheses to create beautiful, communicative, and convincing compositions. He has a positive attitude, clear communication, and his designs were detailed, polished, and professional. He designed multiple versions of the pages to test layout and messaging hypotheses. I'm certain that these pages will result in improved conversion rates and happier customers for my client. I would be happy to hire Guilherme again for UX, landing pages, ad units, logos, or print design work. A+ work! "
Dan Kuthy
CEO @ Measured Growth